On May 6, 2024, joined by three partners from across Canada, hosted a panel at the Canadian Credit Union Association’s National Credit Union Conference in Calgary, AB. The panel focused on how the right mix of collaboration and communication adds exponential value in the process of building trust and establishing flexible and mutually beneficial relationships between credit unions and their partners.
Catherine Wood, Chief Strategy, Marketing & Product Officer from Coast Capital Savings, joined the panel to discuss Coast Capital’s recent conversion to the Collabria platform, in addition to Coast Capital’s Social Purpose Banking. Learn more about Coast Capital here.
Ken Shea, Chief Executive Officer of East Coast Credit Union, presented on his credit union’s commitment to members’ day-to-day payment needs and the requirement of successful collaborations to make it happen. Additionally, as the chair of Collabria’s National Credit Card Program, Ken shared the collaborative results he has seen with Collabria leading credit card issuances for credit unions across Canada. Learn more about East Coast Credit Union here.
Longstanding Collabria partner, FirstOntario, was represented by their Chief Executive Officer Lloyd Smith to discuss the evolution of their credit card program, and how re-engaging employees and members is the key to continued success. Learn more about FirstOntario Credit Union here.
Key takeaways from this collaborative panel included the importance of open, honest, and transparent communications between partners and other credit unions will bring success, and that our collective strengths as a credit union system result in better communities for all. This recipe for success can be used as a blueprint for collaborations with a variety of partners well into the future.
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