Program Overview

Project Objective

To acknowledge and thank cardholders for their business, drive awareness of new exciting reward points accelerator MCCs, and encourage early adoption of their modernized cards.

Project Description

There are two components to this initiative:

• A “Thank you” (Retention) bonus point offer of 500 – 3,500 points if cardholders meet the minimum annual spend criteria recorded between August 2019 and July 2020. Accounts that do not meet the criteria will not receive “Thank you” points. Instead, they will receive a letter that acknowledges and thanks them for their business. This offer is for World/Infinite/VISA Infinite Business/MC Platinum Business cards.
• A contest to win 1 grand prize or one of 8 secondary (1 per region) prizes, based on cardholder spend in accelerator rewards categories (grocery, dining, entertainment) – for World/Infinite consumer cards only

Please note that this is a direct mail (DM) campaign only. There will be no creative assets for this campaign.

CONTEST ENTRY FORMS

EN: www.collabriacreditcards.ca/topdraw

FR: www.collabriacreditcards.ca/concours2021

Campaign Timing

Bonus points for qualifying World/Infinite/VISA Infinite Business/MC Platinum Business cardholders will be posted within the February 2021 statement cycle. The contest will be open for transactions between February 1 and March 31, 2021.

ZIFT

This is the first DM campaign run exclusively on Zift. This means that all communication and approvals will be executed via Zift; there will be no Secure Email exchanges or approvals via DSF during this time.

• To understand how to provide your approvals for both creative and live proofs on Zift, click here.
• Please note that if your approval is not received via Zift by the due date, we will not be able to proceed with the mailing.

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Important Dates

Offer Summary & FAQ

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