July Newsletter

July Banner

And just like that,

we are moving into the third quarter of 2020!

As we move onto the latter half of the year, we want to thank our Partners’ front-line staff who took the time to support their cardholders by keeping them informed of their various digital options and credit card capabilities, your help goes a long way!

With a new quarter, comes a new product focus. Our Business credit cards will be this quarter’s featured products, along with having two incredible offers that will help support new and existing business cardholders in your community.

We have three exciting campaigns coming up in Q3! These campaigns have been developed with the cardholders’ needs in mind, taking new circumstances and cardholder spending seasonality into account.

Here's a quick summary of the upcoming campaigns:

Business Credit Card Acquisition Campaign

5.9% Balance Transfer Offer

Consumer and Business MCC Purchase Promotion

Communication Channel

Direct Mail

In-branch/Digital

Target Audience

New BUSINESS cardholders

Existing CONSUMER and BUSINESS cardholders

Offer

5.9% balance transfer rate for 6 months and 50% extra reward earn on eligible MCC spend

Offers available for 90 days from the date of new account opening

5.9% balance transfer rate for 6 months, starting from the date of balance transfer

50% extra reward earn on eligible MCC spend

Promo Codes

0004 (Direct Mail)

0005 (In-branch/

Digital)

N/A

Eligible Cards

All business cards

All rewards-earning cards

All cards operationally fitted for balance transfers

Ineligible Cards

N/A

Classic, Student, Low Rate Business

US Dollar

Campaign Timing

New account must be opened between Aug 1st – Oct 31st, 2020

Offers are available between Aug 1st – Oct 31st, 2020

Campaign Page

The following tips are to help your branch execute the two offers and support new business cardholders:

Review the product grids: Take some time to review the Business Product Grids and charts found on DSF, to familiarize yourself with important specs and benefits to help facilitate discussions with business members.
Inform cardholders on Balance Transfers: We have noticed an increase in questions from cardholders regarding how to perform a balance transfer. Below is a balance transfer tutorial video to help inform cardholders on how they can transfer their balances with a few simple steps. Please ensure that your Flash is up-to-date to watch the video.

Leverage the digital assets (for your main site and social media platforms): Digital assets will be provided near the campaign start date to help support the two offers. If your branch requires any additional assets or support for your campaign execution, kindly reach out to our marketing team, we are here to support you!

We will also provide social media assets for the two offers! Social media is an efficient and effective way to communicate offers to cardholders and members.

As mentioned in the case study in the July newsletter, 1ST Choice Savings and Credit Union was successful in executing their email campaigns by using test methods and best practices to acknowledge their cardholders’ unique needs. To learn more about the practices that have helped them, click the link Learn More button below

Last Chance!

Just a friendly reminder that there is still time for cardholders to take advantage of the Q2 campaign offers:

Support the offers by using the digital assets on Collabria Connect to communicate the details and benefits to cardholders. To download the digital assets for online platforms (websites and social media), visit the campaign pages linked below

Both offers are available until July 31, 2020

Campfire Stories

Share with us your success stories! Tell us how you celebrate with your team or highlight specific team members that you feel deserve recognition for their hard work. Whether it is a successful email campaign, a positive in-branch initiative, or a group photo showing off your teamwork, we want to know how you educate, support and engage your front-line staff or cardholders.

NEW : Crossword Puzzles

In light of the upcoming Business Acquisition campaign and offers, we have created fun new supplementary crossword puzzles for the three Business credit cards.